Experts would advise against starting a business based on a trend, but it seems like smoothies are here to stay. They gained popularity for those seeking to lose weight but expanded to the general public when retailers added superfoods like chia seeds, flax seeds, oatmeal, spirulina, etc., so they can serve as a meal substitute. They’re great for people on the go, and thanks to their touted nutritional benefits, they’re also favoured by gym buffs. They’re also free from animal products thanks to nut-based milk substitutes, making them perfect for vegans.
If you’re wondering if there’s really this much demand, the smoothie and juice industry actually totalled £4.6 billion in 2019. Given this, it’s no surprise that more businesses are cropping up that exclusively serve juices, smoothies, and other healthy and filling offshoots like smoothie bowls and chia pudding. Additionally, some restaurants are including them in their menu. If you’re wondering if these products are good for your business, read on.
1. They offer good profit margins
Juices, smoothies, and their variants aren’t hard to make and only require a blender. The ingredients aren’t particularly hard to find or expensive, often consisting of fruit, milk or milk substitute, sweetener, and grains. Add some food styling magic and additional toppings, and you can make a smoothie look more expensive than it actually is. This means you can get a great profit margin on these products. You can lower the cost further if you utilise fruit alternatives like juice concentrates and purees. You can secure your supply line by reaching out to farms or Fruit Juice Concentrate Suppliers UK.
2. Their appearance makes them easy to market
Many viral videos demonstrate smoothie or smoothie bowl assembly, and these are often characterised by bright, vivid colours and creative presentations thanks to toppings like moulded chocolate and fresh fruit. Utilise professional food styling and photography to advertise these products on your social media, and they’re sure to be a hit. You also won’t have trouble marketing these during summer. It’ll be easy to tempt people with cold, refreshing drinks on scorching days.
3. Your product caters to almost everyone
The flexibility of smoothies means they can be customised to cater to any dietary restriction. Vegan? Use almond milk in place of fresh milk. Nut allergy? Use oat or rice milk. If a customer doesn’t like specific fruits or vegetables in their smoothies, there are endless substitutions you can make to cater to their preferences. Even for the most health-conscious consumer, smoothies are perfect since they are made exclusively of fruits, vegetables, superfoods, and minimal sweeteners.
The growth of mindful consumerism means that people are growing increasingly concerned about the food they consume. Take advantage of this growing health conscious trend by starting a smoothie business or adding more healthy options to your existing restaurant business. Seeing as it’s so easy to make smoothies even at home, market everything you can about why your product is special, be it using fresh and ethically sourced fruits and vegetables or having noble advocacies.