Gone are the days when marketing was about the promotion of your products and services on social media platforms, creating a content marketing strategy and sending email newsletters to your customers. You should debunk the traditional ways of marketing that are hectic, time-consuming and take a lot of time to yield the desired results. Still, technology has opened up new opportunities for entrepreneurs.
Remote work and virtual collaboration have become possible due to improved technology. Of course, you will not be able to ignore digital marketing methods absolutely, but artificial intelligence is expected to evolve the marketing way. Artificial intelligence allows you to leverage your marketing to improve the customer journey.
It can help you boost the return on investment. It can help you analyse data, gain insight into your target audience and provide your customers with what they need. Artificial intelligence can help you automate the marketing process like content generation, PPC ads, web development and video marketing. Here is how artificial intelligence is evolving in the market.
Xineoh to personalise the shopping experience of customers
The ultimate goal of marketing is providing a customer experience. Marketing does not mean promoting new products to users, but it also means that providing the right product to the user. Marketing involves catering to the needs of both existing and current customers.
Some artificial intelligence tools can help you offer personalised shopping experience to users. Xineoh can predict customer behaviour using artificial intelligence.
Though you can get into the sight of customers’ shopping behaviour by analysing data, this is more expensive than using Xineoh. If you have a little budget, you should prefer using this software instead of other data analysing methods.
This software prognosticates customer behaviour before recommending products and solutions to them. Xineoh uses AI predictive software to recommend the right type of content and products to users.
The tool can understand the customers’ preferences and likes and recommend products based on them. It predicts customer preferences as accurately as possible. Another benefit of this software is it can help you keep the right pricing and decide how much discounts you need to give to get maximum conversion.
If you are running an ecommerce platform, this will be the best software to use for inventory management too. You can significantly reduce inventory cost by accurately predicting the requirements for your business. Xineoh can help you fulfil several needs from inventory management to providing a better customer experience.
elink to create great content for marketing
elink is a content curation tool. This software will help you create user-friendly web content blogs, newsletters and curated lists. This software enables you to create the desired content from the web links.
It can create fast email newsletters, website content, curated single web pages, and create quick Insta bio links. This tool can save visual collections of cloud files, weblinks, products, social media posts and articles.
You can also bookmark the content so that you can use it whenever you need. You can create your RSS feed to save content you need down the road. The software comes with numerous interchangeable layouts to create content without further ado.
You can use layouts for single web pages, social bio links, website embeds and newsletters. It offers the easiest ways to create email newsletters that you can share with your clients. Since it is featured with already-feed templates, you can use any of them to create professional newsletters.
As this software can embed web link collections in real-time, it can help you save a lot of time in creating content for the marketing of your brand. It can also create social media bio links. The artificial intelligence tool can send email newsletters across over 30 platforms in a single click. With the help of this tool, you can share your content across social networking sites too.
Content marketing strategy becomes successful only when you analyse how your content is engaging to your users by sending emails. This artificial intelligence tool can help you create content for your target audience based on the engagement level, likes, shares and comments made on the social media channels, and the number of visits made to a specific web page.
Aquisio to simplify campaign management
AI-powered software can make paid campaign marketing at an unprecedented level. Thanks to Aquisio that automates PPC campaigns. It can predict the outcome of the campaign. It can optimise machine learning tools for digital ad campaigns and integrate data from any source.
The top benefits of this software are it controls the conversion, size up prospects, discuss packages with reliable data, and develop a long-lasting relationship with your customers. PPC is a paid campaign, so every entrepreneur would like to know the return on the investment.
Aquisio has machine learning algorithms that can use data to calculate the expected return on investment. With the help of the ROI calculator, you can figure out what amount you need to spend on PPC ad campaign.
Artificial intelligence is leaving no stone unturned to transform the way of marketing of your business. Artificial intelligence software has automated a significant part of your marketing so that you can focus on your core activities.
However, apart from automation, it lets you have an insight into data to know what return you can get on your investment, how you can change your product marketing strategy, pricing strategy and discount and offer schemes, and the like.
Since artificial intelligence software can help you make decisions as accurately as possible, you can get the maximum benefits from your marketing efforts. Investing in AI software is not a big deal for large companies, but some start-ups may not have a budget.
If you have opened a new business and want effective marketing of your products and services, you will need AI software. You do not need to worry about the cost as you can take out payday loans for unemployed.
Jon Mike is a professional content writer at Bonnotsmillmo.com. He has more than 5 years of writing and digital marketing experience in the field for health, SEO Content technology, and real estate etc. I can post content for better ranking in major search engine.