Social media marketing is referred to as the process of driving & increasing SEO traffic or acknowledgment through social media platforms that include Facebook, Twitter, Instagram, Pinterest, Tumblr, Snapchat and more.
Social Media itself is a broad platform of completely different actions, strategies generating respective results. We can consider Twitter as an example, this particular social media tool allows you to share statuses, small information, and news; it has a word limit that keeps everything small and neat. Facebook, on the other hand, is a fully fledged social networking site that allows a lot more than just sharing tidbits in a limited word count. You can share updates, photos, videos, long paragraphs of information, create big scale events that invite thousands of people and even run your very own business from Facebook. So every social media site allows you to perform different actions and gives you respective results.
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Social media is a powerful tool for anything in this time and age, and it is definitely most affective for marketing. Since your customers are already interacting with every major company whether it is retail, cab service and so many more. Every brand has its social media account with customer service set-up especially to interact with customers on these sites.
Great social media marketing can lead to great success if you get the strategy right. You can generate great profit and success in terms of leads, brand recognition and creating loyal customers and advocates.
What exactly is Social Media Marketing? Let’s dive right into it
Social Media Marketing also is known as SMM involves certain internet marketing activities focused on creating and sharing of content that is aimed towards brand promotion potentially leading to sale conversion. The activities involve sharing interesting content not always related to your brand and not always promotional; which includes posting photos, statuses, videos and various other content that is usually of this nature.
We also have ‘Paid Social Media Marketing’ that allows you to promote your content to a wider range of users that helps you generate more leads, potential customers that might take an interest in your product, services or company. We are not only talking about users that could only be customers but very much so could be investors and potential business partners.
Social media marketing can lead to an increase in traffic to your website, converting traffic into sales, achieving recognition and acknowledgement of your company and the brand you work for and also helping out with creating bonds with the users, key audience that sets a great reputation on the internet and is a very crucial part of social media.
Described below are some effective social media marketing tips that can help you improve your social media game.
Substantial Social Media Content
Let us get one thing straight, what exactly is social media used for? Mostly for entertainment if we consider the general public.
So your content cannot only be revolving around your brand or you will if not instantly gradually make users lose interest in you and then comes the horrors of ‘unfollow’, ‘mute’ and worst ‘block’. We do not want to go through that road where we are considered as spam because we failed to entertain our users and kept gracing their timelines with only brand related content.
You need to analyze your followers, likers, and customers and try to keep up with internet trends and make a plan on how you would go about creating content and how much of it will be posted at what times.
The content you share could be an infographic, a video, a picture, images, and links.
Creating Brand Image & Reputation
Social media is a great tool not just for marketing purposes but also creating a consistent brand image and reputation, a good one at that. You need to be smart, creative, informative with your content. As every other brand out there is using social media to promote themselves through the same means like you, so your users have limitless options to prefer. You need to bring your best foot forward in this race and provide valuable content.
Sharing of Links
If there’s a certain outside content like articles that you think your readers will enjoy or is related to your brand – You can share that link with your users over your social media accounts as well. Curating and sharing links of outside sources can not only provide a different flavor of content to your audience and not the usual posts and sharing that you do but in fact result in gaining trust and building a better bond with your followers.
Social Media Content Planning
Social media marketing should be taken very seriously and with care as this is the most effective marketing in this time and age. Social Media is the most powerful tool as stated above, a proper planning of content should take place. The keyword should be kept in mind and a proper research on keywords should take place.
Effective social media use in e-commerce marketing
Social media is a powerful tool for online shopping websites. The ability to not only direct shoppers toward a new product or an attractive deal, but to engage with them and create a sense of community, is incredibly useful. A complete social media presence also includes direct sales through some networks, as well as having the back-end tools in place to let customers share products and recent purchases with friends and followers through just a single click.