How many times have you heard someone say, ‘I started a blog on WordPress’?
If you know digital marketers and casual SEO bystanders, you might have heard this one. Many blogs are born, given shape by bloggers with the aim to one day run a popular blog.
And yet, not many make it to the top. What happens between a blog being born and its eventual demise? What is it most bloggers do wrong?
The Inconsistent Blogger
The inconsistent blogger is someone not taking his/her blog seriously. People who do not post content on their blog regularly, and do not care to check the traffic to their website are categorized as inconsistent bloggers.
An inconsistent blogger is most likely to create a blog with no active stream of traffic. The reason why many blogs fail is that many bloggers are inconsistent in their approach.
Developing a strong work ethic towards running a blog is the first step towards running a successful blog.
In this article, we will discuss a few tips for bloggers who have just created their first WordPress blog.
Choose a Niche You Love
The niche you choose is important. If you’re someone running a blog just for fun and no real commitment, a niche is not as important. However, if you are a blogger with a clear objective to reach a certain segment of the audience, choosing a niche is crucial.
In choosing a niche, a blogger is effectively choosing a topic he/she has to write tons of content on. The best way to choose a niche is to choose something the blogger feels passionately for.
Choosing a topic that can generate great traffic is good, but not if the blogger is not passionate and knowledgeable about it. For example, if a blogger chooses to write on particle physics because it can get great search engine traction, he/she should be someone with interest as well as knowledge of the subject. Writing regularly on a topic one cannot relate even a little is a precursor for a blog going bust.
Post Everyday (Almost)
The best way to bring traffic to a website quickly is by posting something on the blog every day. While it may seem excessive to post something each day of the week, it is imperative for a new blog to give a search engine crawler to visit and index a new webpage from the blog every day.
Each post on the blog should be optimized for SEO. Yoast SEO is used by most WordPress bloggers, and it is a useful tool for making each post SEO-optimal.
Use Social Media to Boost Traffic Stats
Getting people to a website through organic search results is difficult at first. SEO benefits can take a few weeks and months to finally bear fruit. When traffic is slow, social media can be a good way to bring people in.
Social media traffic has benefits of its own. People regularly coming to a website from search engines tend to have a lower bounce rate as they have a genuine interest in the website. Furthermore, social media visitors also boost SEO metrics such as time spent on the website, the number of sessions, and the bounce rate. Readers coming regularly also indicate a high retention rate, all crucial factors that end up helping search rankings.
In conclusion, this article covers three important tips for someone who has just started a WordPress blog.
About the Author – Sheen Ben Philip is a trained content marketing trainer and writer with three years of experience in the field. He currently works for DelhiCourses.in, a premier training institute best known for its best & advanced digital marketing training in Delhi.